Glossary

Search Visibility Terms in Plain English

Quick definitions for the language of SEO, GEO, AEO, local search, structured data, and AI visibility.

AEO

Answer engine optimization: structuring content to become the direct answer.

A concise passage that directly answers a question under a matching heading.

Generative engine optimization: making content easier for AI search systems to understand and cite.

Optimizing a business to appear for searches with local intent.

Keeping name, address, and phone details consistent across local citations.

Structured data that gives search engines explicit clues about page content.