Glossary

NAP Consistency

Keeping name, address, and phone details consistent across local citations.

Definition

NAP consistency means using the same business name, address, and phone number across your website, Google Business Profile, directories, and other public profiles.

Why It Matters

Consistent details reduce confusion for customers and search systems evaluating local business information.

Example

Using 'Suite 200' everywhere instead of alternating with '#200' improves consistency.

Related Terms

Local SEOCitationsGoogle Business Profile

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