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Glossary
Schema Markup
Structured data that gives search engines explicit clues about page content.
Definition
Schema markup is structured data, often JSON-LD, added to a page to classify visible content such as articles, FAQs, organizations, or local businesses.
Why It Matters
It can help search engines understand pages and can make eligible pages qualify for richer search appearances.
Example
FAQPage JSON-LD can describe questions and answers that are visibly present on the page.
Related Terms
JSON-LDFAQPageLocalBusiness schema
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