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Glossary
GEO
Generative engine optimization: making content easier for AI search systems to understand and cite.
Definition
GEO focuses on entity clarity, useful evidence, source quality, and answer structure for AI-powered search experiences.
Why It Matters
AI search can summarize and cite sources, so clear trustworthy content has a better chance of being used as supporting material.
Example
A software comparison page with transparent criteria, sources, and original examples is more GEO-ready than a vague listicle.
Related Terms
SEOAEOAI Overviews
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