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Glossary

GEO

Generative engine optimization: making content easier for AI search systems to understand and cite.

Definition

GEO focuses on entity clarity, useful evidence, source quality, and answer structure for AI-powered search experiences.

Why It Matters

AI search can summarize and cite sources, so clear trustworthy content has a better chance of being used as supporting material.

Example

A software comparison page with transparent criteria, sources, and original examples is more GEO-ready than a vague listicle.

Related Terms

SEOAEOAI Overviews
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