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TemplateUpdated June 22, 20266 min

SEO Audit Template

A repeatable audit structure for technical health, on-page clarity, content depth, links, and measurement.

Key Takeaways

  • Separate blocking technical issues from strategic improvements.
  • Score pages by business value and search opportunity.
  • Turn findings into a priority roadmap.

How To Use This Template

Run the audit in passes. First find blockers, then review high-value pages, then prioritize improvements by impact and effort. Do not treat every issue as equal.

Copy-Ready Template

Technical Health

  • Index coverage checked in Search Console
  • Robots.txt and sitemap accessible
  • Canonical URLs match preferred URLs
  • Core templates pass mobile and performance checks

Page Quality

  • Title tag matches search intent
  • H1 and headings describe the page clearly
  • Primary answer appears near the top
  • Internal links point to next useful resources

Roadmap

  • High impact / low effort fixes
  • High impact / high effort projects
  • Low impact cleanup
  • Pages to rewrite, merge, or retire