Back to templates
TemplateUpdated June 22, 20265 min

Local SEO Checklist

A field-ready checklist for profile completeness, reviews, citations, service pages, and LocalBusiness schema.

Key Takeaways

  • Focus on relevance, distance clarity, and prominence.
  • Use reviews and photos as ongoing work.
  • Keep business details consistent across the web.

How To Use This Checklist

Run it monthly for active local businesses, and before launching a new location or service-area page.

Copy-Ready Template

Google Business Profile

  • Primary category is accurate
  • Services and products are complete
  • Hours and special hours are current
  • Photos and videos show real proof

Local Trust

  • Review request workflow exists
  • All reviews receive replies
  • Top citations match NAP exactly
  • Location pages include unique local context